The DS7 Crossback is supposed to bring fear to established premium brands. Most people will probably remember this name from the 1955 Citroën DS, the goddess. The DS is available again! Yet not as a separate model, not as a separate equipment line, but as an independent brand. Similar to Lexus at Toyota, DS is now the premium brand in the PSA Group. The first model is the DS 7 Crossback and it could be dangerous for Mercedes, Audi and BMW. The question is: Can the French compete with the German premium vehicles?